Week 4 Guest Speaker Roundup – by Ashley Weber

A Conversation with Tony Adam, Founder/CEO of VisibleFactors.com & Eventify.me,
Former Director of Online Marketing at MySpace

By UCLA X425 Student Ashley Weber

A Discussion with Tony Adam: SEO Assassin

Tuesday night’s SOCIAL MEDIA class taught at UCLA Extension by Erik Deutsch was in for a surprise as SEO (Search Engine Optimization) “Assassin” Tony Adam was in the building, and he was there to speak to OUR class. But before we dive-in to discuss what he had to say, let’s go over the basics.

What exactly is SEO?
SEO, or Search Engine Optimization as it may also be known, has been defined by Wikipedia as “the process of improving visibility of a website or a webpage in search engines via the ‘natural’ or ‘unpaid’ (i.e., ‘organic’ or ‘algorithmic’) search results.”

SEO vs SEM, how do they differ?
While the two are similar in that they improve visibility, they differ in one very important aspect. SEO is focused on unpaid search results, while SEM or “Search Engine Marketing” also includes paid search listings or “advertising.”

And…introducing TONY ADAM!!
Tony Adam is the founder/CEO of Eventify, a company that helps make finding a venue for your next event easier. He is also the founder/CEO of Visible Factors, a boutique style web consulting firm.

What did he have to say to UCLA X425?
The first thing Tony mentioned was the importance of a web page’s TITLE TAG. The title tag can “up“ your website in search rankings just by including the relevant keywords that people are likely to search for on Google. Another key element of SEO to understand is that the first few keywords on a page are the most important. If possible, it’s best to have the most important keyword in the webpage URL as well. Tony also suggested was make your page title no more than 80 characters in length.

Another resource Tony mentioned that I found interesting was www.quora.com, which is a website were people can post questions on any topic and provide answers to questions asked by other users. Using this website, you can see what the popular questions are and what people want to know about, which makes it easier to write compelling content for your site. Content that’s current and relevant tends to rank well with search engines.

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