By UCLA X425 Student Sasha Cotterell
On November 18th, Visible Factors Founder & CEO (and aspiring polymath), Tony Adam joined our class to share his expertise. He is an expert in search engine optimization (SEO) and online marketing. He founded Eventup and has worked at other notable places, such as Yahoo! and MySpace. It was a pleasure to have Tony share his knowledge of SEO and break down the most important factors to optimizing content and driving traffic to your website or page.
One of the first things Tony stressed was that the two most important aspects on a page are the URL and the title tag. The relevance of your title tag will help your page get found when people search related keywords.
Another necessary component to optimizing your page is relevant content. You want to make sure that the traffic you bring to your page – through keywords, titles, and tags – is relevant to the content on that page. While content matters, so does your authority, as determined by the number and quality of inbound inks. Tony pointed out that while everyone may not have immediate authority (especially those just launching their site), one way to get people to want to link to your site it to create a lot of relevant content.
But, what’s the first step you should take before you do any of this?
Tony says the first step is to know your audience. Knowing your audience goes beyond simply identifying your target or targets; you must also try to find out their search trends. For instance, more people might search “car dealerships” instead of “automobile dealerships.” Tony showed us one great way to do this is to use resources that are available for free, such as Google Keyword Planner and Google Trends.
The main takeaway I took from Tony’s guest speaking appearance was that SEO is essential to any company, business, or person creating a website. Even if your website is perfectly designed and looks nice, no one will know about it unless you optimize your content in a way that makes your page visible and easy to find.