Week 3: A Conversation with Guest Speaker Tony Adam

Josue (“Josh”) Carpio

Josue (“Josh”) Carpio

By UCLA X425 Student Josue (“Josh”) Carpio

On November 18th we had an opportunity to hear from Tony Adam (@tonyadam) – an entrepreneur and internet marketing adviser to many companies. In the past, he had worked with companies such as Yahoo!, PayPal and MySpace.

Tony Adam

Tony Adam

The first things I noticed about Tony were his energy and his age. I’m not trying to say that older people aren’t energetic, but I was intrigued to hear how such a young professional got to work in high-level positions at such large and influential companies. After listening to him speak for about an hour I realized one thing: his passion. His passion for internet consulting and entrepreneurship must make his job seem easy (I know it’s not).

To me, Tony seemed like a man who lived and breathed all aspects of internet marketing, especially SEO. He knows the ins and outs of SEO and was willing to share. I previously worked as an SEO assistant at hospital, and was able to learn a lot from this specific class. Tony explained that the two most important items on a page are the URL and Title Tags. If these are not chosen correctly, it can affect search engine placement. The algorithm is all about authority and relevance. The more people talk about you and the more they link to you, the more authority your page will have. To make a long story short, “SEO is a 50/50 split between relevancy and authority.” Both are important, and you can’t have enough of either.

Overall, having Tony in our class was a privilege. He brought me a whole new view on entrepreneurship and internet marketing, as well as several career pointers in general. Thanks for reading!

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