Week 3 Guest Speaker Roundup – by Krystle Cascino

A Conversation with Tony Adam of MySpace.com

By UCLA X425 Student Krystle Cascino

I thought that our guest speaker for week 3 did an amazing job. I learned so much in that class. Some of the things that Tony Adams spoke about that I found especially interesting were doing your research when it comes to search engine optimization and content remaining “king.” Obviously, these were only two of the many important topics that Mr. Adams spoke about; the wealth of knowledge with which I left that class was incredible.

In terms of using research when it comes to search engine optimization, I thought it was very interesting that the term “funny videos” gets more hits than “comical videos.” It really made me pay attention to the fact that using search engine optimization to achieve my PR business goals is not enough. I need to understand how to use it effectively. After Mr. Adams spoke, I had a much better understanding of how to do this. I went home and really did some research on my target audience and spent some time brainstorming the most effective ways of getting their attention.

I also thought the discussion regarding content being “king” was extremely useful. In fact, after that class, I really spent some time on my website and on Twitter making sure that I have good content so that my blog and Twitter followers will get something out of what they read. I noticed that since I spent some real time focusing on content, my Twitter followers have increased significantly and I have received some really positive feedback on the content of my blog. I completely agree with Mr. Adam, you can use all the tools you want in PR but there is no substitute for solid content. This will always remain a key factor in attracting public attention.

Overall, I felt that our week 3 guest speaker did a great job providing lots of useful information that I would not have known about had he not spoken. It is clear that he is extremely experienced when it comes to search engine optimization, and I am grateful that we had the opportunity to learn from him.

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