By UCLA X425 Student Hannah Berryman
We had the privilege of hosting Corianda Dimes (@corianda), newly minted Digital Manager at Golin Harris, and Andy Sternberg (@andysternberg), Social Media/Interactive Content Producer, as guest speakers on April 22. The topic of conversation was the social media professional’s toolkit. Of the numerous tools we discussed, I’m going to spotlight a few of my favorite:
- Twitter Lists – Have you ever wondered how a brand or influencer following thousands of people is able to sift through their timeline to find relevant information to share? Twitter lists are very handy when you’re trying to segment people you follow into categories. For example, at my company, we host benefit concerts with eclectic line ups. To monitor each performer’s feed, I add them all to one list so their content appears in a sngle place. With such a list I’m also able to encourage people interested in the event to follow the performers.
- Buffer – This tool will change your life as a social media manager. For as long as I can remember I have been wishing for a tool that would let me schedule retweets, and little did I know such a tool already exists! In the past, I’ve traditionally used HooteSuite to schedule posts, but I much prefer Buffer.
- Storify – This service lets you create stories or timelines using social media content. It’s often used for breaking news stories. Although I haven’t used this tool before, I’m excited to implement it to show a social media timeline from initial event announcement through completion of the event.
These are just three of the hundreds of tools readily available to assist you with your social media efforts. The comprehensive list is too overwhelming to share, but to quote Andy, “There is no silver bullet, you have to find what works for you and your company.” Good luck!