By UCLA X425 Student Alnas Zia
If you want a fast-paced, to-the-point, and sometimes over-your-head kind of conversation about social media, talk to Corianda Dimes and Andy Sternberg.
Dimes (@corianda), digital manager at Golin Harris, and Sternberg (@andysternberg), a multimedia content program director, are two cool cats who live, breathe, sleep and eat social media. They both were guest lecturers at the Best Practices in Social Media class at UCLA Extension last week, and left the students with a wealth of knowledge about the ever-expanding boundaries of social media in today’s world.
Dimes stressed that despite the plethora of social media tools available to us today, we shouldn’t rush to implement them all. It is essential to test different tools and analyze how they influence a brand and its followers. Experience with various tools can give you “focus and cognizance” about future social media platforms.
Sternberg added that in order to avoid being overwhelmed by social media platforms, it is important to expand your toolkit and evaluate new tools every six months.
They both commended Twitter lists as an important tool to build a network of “influencers” for your brand. Once you find the people you want to listen to, you can set up keywords to help build a following.
They concluded their session by sharing a dirty little secret about social media experts, “Nobody is perfect at it.”