Week 2 Guest Speaker Roundup by Yewande Noah

A Conversation with Serena Ehrlich, Director of Marketing at Mogreet

By UCLA X425 Student Yewande Noah

It’s hard to condense an hour and a half guest speaker discussion with Mogreet Marketing Director Serena Ehrlich, but I’m not one to shy away from a challenge… so let’s get down to the nitty gritty.

One of the most important things I learned from Serena is how to identify and locate your audience so you can truly take advantage of the numerous tools available (for free) to increase your social media presence. One of my responsibilities as the new Communications and Office Specialist at the CSU Center for Community Engagement is to manage social media outlets for the department. This means I have to convince my director that tools such as Twitter are a great way to engage with our audience. While social media has been an asset for personal use, I made the mistake of jumping right in for the CCE before truly understanding where to find and connect with our audience.

I had a naive notion that people would listen if I simply Tweet about news involving the department. According to Serena, and in hindsight it makes so much more sense, you have to listen first to what your audience is saying and find out what they consider important before trying to engage with them. It’s a basic part of communication: responding to what is being said rather than what you think you’re hearing. And based on the status of our current metrics at work, I can definitely stand to spend more time in this area.

Another key thing I learned from Serena is how to track and connect with industry influencers by using the resources she shared with us in class. I had no idea one’s “klout” can now be measured based on their social media activity, but it’s a great thing to be aware of when trying to locate those who can bring more attention to the topic you want to share with a larger audience. This is even more true if you’re trying to increase your own credibility as an industry expert.

All in all, I learned quite a bit from Serena and I’m truly thankful that she took the time to share a few of the things she has picked up in her career. I’m excited to take what I’ve gained, apply it and gain the long-term growth I want the CCE to achieve.

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