Week 2 Guest Speaker Roundup by Mimi Brabara

A Conversation with Serena Ehrlich, Director of Marketing, MoGreet

Mimi Brabara

By UCLA X425 Student Mimi Brabara

Thank you Serena Ehrlich (@Serena), Director of Marketing at MoGreet, for your insightful guest appearance at UCLA X425.

Serena shared her thoughts about social media marketing and discussed free social media tools that marketers can use to increase brand exposure and run campaigns on multiple social media platforms.

She started with “Listening tools” that help you track what’s being said, and in turn find the people who are talking about your brand so you can begin to understand what they are thinking. These tools also help you track what your competitors are doing in the social media space. Here are a few of Serena’s favorite listening and monitoring tools:

  • Google alerts
  • Google blog search
  • Google trends
  • Socialmention.com
  • Topsy, etc.

Next, once you know where to find your target audience, you can select the most effective “social media platforms” for connecting and spreading the word. Here are Serena’s picks for the Top 10 social media sites:

  • FaceBook
  • Twitter
  • Linkedin
  • YouTube
  • Instagram
  • Pinterest
  • Wikipedia
  • Myspace
  • Yelp

Finally, finding and working with influencers is key to generating buzz and reaching your target audience with information about your brand. Serena’s favorite tools for finding influencers include:

  • Klout
  • FollowWonk
  • PeerIndex
  • AllTop
  • Wefollow

Each provide data that can help you calculate influence.

And Serena had a few additional tips!! These include tools to help marketers manage multiple social media networks. The following tools allow you to listen, engage and measure your social media efforts from an easy-to-use dashboard:

  • Hootsuite
  • Tweetdeck
  • Buffer App
  • Cotweet
  • Timely
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