Week 2: A Conversation with Guest Speaker Serena Ehrlich of Mogreet

By UCLA X425 Student Scott Matulis

Scott Matulis

According to Serena, she is six-feet two-inches tall. Her chest, or actually just above it, is right where people look.

Here are a few quotes from her lecture:

  • Hindsight is 20/20
  • If you don’t get on Twitter you’re an asshole. I knew I didn’t want to be an asshole.
  • I get tweets all the time for tennis player Serena Williams and some girl from “Gossip Girl.”
    • She must do bad things because I’m getting a lot of negative tweets
  • I get a lot of “Serena, you’re dumb.” I get a lot of negative tweets.
  • Social media is very different than it was only a few years ago. Just 16 percent of a person’s followers on Facebook see a post.
  • You can improve your chances of getting seen by having content that people want to share.
  • The number-one rule of social media is to put your handle out there. #alwaysbepimpin
  • Before you start a program you need a plan. You have to determine your goals.
  • Occasionally, I forget to breathe.
  • My head was exploding during the Social Media Club meeting.
  • We can talk about how this works for my dating life, or how this works for company sales.
  • It used to take seven touches before a brand message sinks in, now it takes 14 touches.
  • During a recent Mattel attack by Greenpeace, every ad had tree killer “deforestation” Barbie in it. Koala Hater Barbie.
  • If you monitor your social media mentions each week, you can see if they are spiking, so you can get some advance notice when something (an online crisis) might happen.
  • I could not love Sysomos more [for monitoring social media]. I would give up my dog for one night with it.
  • You should always be monitoring.
  • YouTube: Used so much and so easy to use that even my three and a half year old nephew can always click through and find his favorite fire truck.
  • When people are on these platforms, people aren’t their real selves, they are who they perceive themselves to be, who they want to be.
  • One of the things BET knows about its people is that they all want to be stars. So they built apps to make them stars.
  • I do not know what any of those tabs are.
  • If you like data and you know what you’re looking for, Facebook will tell you where it is.
  • All y’all are brands. I’m the customer.
  • Beats by Dre. It’s a tough page, the audience is frequently mean or rude, and they like puppies.
  • Hashtags are awesome. Hashtags should not be abused. Do not put more than 3 hashtags in a tweet.
  • I call TwitterCounter my cover-your-ass tool. It’s right there.
  • Don’t ever let someone tell you that you need to get 10,000 Twitter followers in three days. Hell no. If you want traffic like that, you have to buy traffic like that.
    • There is nothing I can say that will get me 10,000 followers in one day. Any joke I could make would be inappropriate.
  • As if we’re not judged enough in our lives, we’re now judged by how frequently we tweet.
  • The girl who got to be the first London tweeter? She was a mess. A 21-year old drunken, sorority girl.
  • I am a hashtag whore. I add hashtags to everything on Instagram.
  • The only thing people know about you and your brands is what they see online.
  • There are a lot of healthy dad bloggers. I want potato chip dad bloggers.
  • Even when you find your influencers, you’ll go to their website and find out how much traffic they have, it’ll be a totally different number.
  • You want to find those bloggers who are rising in influence. One, they don’t charge. And two, they have a really passionate following. They are growing for a reason.
  • If you can’t get a video to share, get a photo. And put the caption inside the photograph. People love that. It’s very fresh. (to Erik) Your girlfriend taught me that.
  • If you want people to do something for you on Facebook, you have to ask them in detail.
    • People prefer to let others lead. If you tell them in detail what to do, they will do it. People will do it.
  • Create your own private group and promote each others’ stuff. Because that’s the most valuable thing you can get out of this class.
  • There’s no fact checking in blogs.
  • The minute what is online is wrong about you, it could damage you forever.
  • BufferApp. That’s my boyfriend. I love you. It’s a doohickey extension that I put in my browser bar.
  • I look for something sensational in a post such as “And then all the ladies died from it.” That’s a great statement. I click share.
  • When you are sharing out news, nobody cares about the headline. It’s the gotcha statement, so use that in your tweet.
  • Facebook dings people for using automated tools, because they get paid when you’re logged in to Facebook.
  • If two people hate you, they tell 10 people.
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