By UCLA X425 Student Christopher Roberts
One, two, three, GO! From 0 to 100 mph in less than three seconds, this is how I would describe my encounter with Serena Ehrlich. It’s not often I can say that someone’s reputation precedes them, but in this case the warnings were right on.
I had the opportunity to meet Serena for the first time via Twitter, where we immediately engaged in a professional debate regarding whether or not human resources professionals should use social media to recruit new candidates. Then and there I knew that I was in for something special when I would meet Serena in person. With ideas just naturally flowing from her mind and so much in-your-face energy, you would think that her message would get lost in translation, but the complete opposite occurs.
Serena’s creativity and passion for social media is evident from the get go. She has truly learned to master the art of understanding who consumers want to be, and which platforms are best to reach them. A Malibu surfer would say “ride the wave” and Serena would respond, “find the content that is riding the most shares and keep doing it.”
As her presentation went along, more and more I discovered the importance of fully understanding the many free (as well as paid) social media tools and platforms. Understanding the importance of “Klout” and discovering the right influencers before they become household names was also great advice.
Serena’s energy is harnessed by her respect for her social media colleagues and the industry as a whole. I look forward to meeting her again.