A Conversation with Matt Meeks of Warner Bros. & Independent Consultant Jeremy Pepper
By UCLA X425 Student Alli Waxler
I can’t lie, there were times when they went over my head (JP especially) with tech-y jargon that I didn’t follow, but the things I did catch got me thinking about social media in a way I hadn’t before.
Previously, I had thought of social media in terms of, well, the social aspect. But after hearing these social media/PR veterans speak, I see how there is a very serious professional use for these online tools.
There were several things they brought up that I think might be worth expanding upon in class, or perhaps other PR classes. Such topics include:
- The notion that “face time” is the most important aspect of PR. You’ve got to wonder what’s happening to the industry if we need to be reminded of this simple fact. Perhaps it’s due to social media take over?? How do we go about ensuring valuable face time in the digital era?
- How to reach your target audience and identify online influencers. We touched upon this briefly, but I look forward to a more in-depth discussion.
- How to get the experience you need to succeed in social media. PR pros often start their careers at agencies because they think that’s where they’re going to learn everything they need to know… but the opposite is often true. I’d love to hear more about why young PR pros think they’re going to learn everything at big agencies, and why that often isn’t the case.