Required Reading

Social media is evolving rapidly. Rather than rely on a conventional textbook, students are required to read/view specific online content (news stories, blog posts, etc.) assigned each week via the class Delicious page at:

http://delicious.com/uclax425Fall14

Suggested Reading : Students should also follow the blogs and twitter streams of PR thought leaders listed on the course blogroll (see blogroll links in the footer below).

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