Week 5: A Conversation with Guest Speakers Jessica Gottlieb and Jeremy Pepper

Mario Gonzalez

Mario Gonzalez

By UCLA X425 Student Mario Gonzalez

“Fuck you, pay me” – a quote from the movie Goodfellas – is what captured my attention when Jeremy Pepper (@jpepper) spoke in class. Jeremy is a social media strategist and blogger who has worked with Fortune 500 corporations such as Kodak, Clorox, Cisco and Verizon Wireless, to name a few. Jeremy began his blog about 10 years ago and continues to be an early adopter of social media intent on understanding how it works in the real world. Another term that caught my attention during his discussion was “TraDigital.” After Googling to find more information related to “TraDigital,” I found that it’s a new buzzword in public relations that defines the blending of traditional and digital public relations. The idea is not new, but it has now been coined with a new term.

Jeremy Pepper

Jeremy Pepper

Jessica Gottlieb (@jessicagottlieb) – a “Mommy Blogger” with nearly 30,000 followers on Twitter and named one of the top mom bloggers in United States – also spoke with our class. Forbes named her one of 14 most power women followers on Twitter. In 2011, Jessica’s blog broke a million page views.

Jessica Gottlieb

Jessica Gottlieb

Jessica gets paid to blog through various sponsorships. But she also likes to blog about small businesses in her neighborhood and on topics she really cares about. One of her ‘investigative” blogposts she discussed in class involved the National Potato Council and how its staff reached out to her in disguise. Jessica found that the email I.P. address was in fact for the Council, and she called them out. But my favorite Jessica story involved her blog post about Miley Cyrus’ VMA performance and her sexual discovery.

Jessica said she blogs because of her passion for writing. One thing that surprised me was her fear of Google. She said she was more afraid of Google then the Federal Communications Commission because Google can shut you down.

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