Goals & Learning Objectives

At the completion of the course, students should be able to:

  • Match communications objectives with social media strategies and tactics.
  • Understand and use popular tools for social media monitoring, measurement and engagement.
  • Make a compelling argument (to clients and/or in-house management) for investing in social media PR.
  • Develop a basic social media PR plan.

Students who register for this course are expected to possess at least a basic understanding of major social media platforms (social networking, blogging/micro-blogging, photo/video sharing, bookmarking, etc.). They will also be required to have accounts on key sites (e.g., Twitter and LinkedIn) and post information publicly as part of their participation in the course (you’ve got to practice what you preach!).

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