Category Archives: Student Posts – Spring ’13

Week 5: A Conversation with Guest Speakers Jessica Gottlieb and Babette Pepaj

By UCLA X425 Student Eduarda Orzes  Blogs are still a relatively new type of media with their own unique set of PR opportunities. Our guests – two very different women with different passions who have come to have the same … Continue reading

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Week 5: A Conversation with Guest Speakers Jessica Gottlieb and Babette Pepaj

By UCLA X425 Student Michael McManus Jessica Gottlieb and Babette Pepaj prove that you can use social media to create content about almost anything, and be successful. They publish different types of content — Jessica blogs about almost anything, including … Continue reading

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Week 5: A Conversation with Guest Speaker Jessica Gottlieb

By UCLA X425 Student Kimberly Gurrea When I met Jessica Gottlieb my first thought was: “She looks very quiet,“ but I was totally wrong; She is a very funny, smart and successful woman in the social media world. One of … Continue reading

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Week 4: A Conversation with Guest Speaker Clark Benson of Ranker.com

By UCLA X425 Student Michael Uemura Watch for Penguin and Panda? A Survival Guide for the SEO Jungle Trekking the SEO landscape can feel like being lost in a jungle. There is so much going on, so much competition, and … Continue reading

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Week 4: A Conversation with Guest Speaker Clark Benson of Ranker.com

By UCLA X425 Student Kirby Verceles Savvy marketers understand the importance of maximizing their presence on the Internet, and they’re increasingly turning to social media to help with search engine optimization (SEO). Clark Benson is founder and CEO of Ranker.com, … Continue reading

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Week 4: A Conversation with Guest Speaker Clark Benson of Ranker.com

By UCLA X425 Student Denice Savant SEO: Science, Art or both?  Statistics tell us that people searching the web generally do not look past the first page of search results. This behavior presents opportunities for the savvy SEO professional who … Continue reading

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Week 3: A Conversation with Guest Speakers Chris Lam & Dan Portnoy

By UCLA X425 Student Jennifer Nguyen A one-two punch: Chris Lam and Dan Portnoy knockout Social Content PR in Week 3 Content PR is what drives a brand’s strategy. It’s a tactic used to complete a strategy and get a … Continue reading

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Week 3: A Conversation with Guest Speaker Dan Portnoy

By UCLA X425 Student Kaci Bacher Once upon a time, there was a man named Dan Portnoy who was and is to this day a “Head Honcho.”  I’m not really sure I can fully recall all of the details of … Continue reading

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Week 2: A Conversation with Guest Speaker Serena Ehrlich of Mogreet

By UCLA X425 Student Elissa Oblath-J Fast-talking, wisdom-nugget-dropping social and mobile marketing guru Serena Ehrlich made us all smarter on April 23rd. Her first suggestion? Get a personalized necklace with your Twitter handle.

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Week 2: A Conversation with Guest Speaker Serena Ehrlich of Mogreet

By UCLA X425 Student Scott Matulis According to Serena, she is six-feet two-inches tall. Her chest, or actually just above it, is right where people look. Here are a few quotes from her lecture:

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Week 2: A Conversation with Guest Speaker Serena Ehrlich of Mogreet

By UCLA X425 Student Christopher Roberts One, two, three, GO! From 0 to 100 mph in less than three seconds, this is how I would describe my encounter with Serena Ehrlich. It’s not often I can say that someone’s reputation … Continue reading

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Week 2: A Conversation with Guest Speaker Serena Ehrlich of Mogreet

By UCLA X425 Student Brad Delva “Understanding Social Media Tools with Serena Ehrlich” Guest speaker Serena Ehrlich came to the classroom with incredible energy and captivated the class with her social media expertise until well after the 10PM end time.

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Week 1: A Conversation with Guest Speaker Matt Meeks of Initiative

If the internet is a track being traversed by the most intricately connected train imaginable, consider Matt Meeks the deft engineer of the social media express. All aboard to bypass internet tumbleweed and reach the real destination, which Meeks has announced loud and clear, “the people are the platform.” Continue reading

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Week 1: A Conversation with Guest Speaker Matt Meeks of Initiative

Our week 1 guest speaker was Matt Meeks, Vice President/Director of Prophesee for Initiative, a global media-planning agency. Matt began our conversation by introducing himself and providing his career background. A few highlights include studying public relations in college, working in marketing for several years before starting his own agency in 2007, and a stint with Warner Bros. Entertainment Group just prior to his current job. After introducing himself and his background, Matt spoke to us about a variety of topics. Continue reading

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