Category Archives: Student Posts – Fall ’14

Week 5: A Conversation with Guest Speakers Babette Pepaj & Jeremy Pepper

By UCLA X425 Student Alessandra Simas On December 2nd, BakeSpace.com Founder and KitchenParty Live Co-Host Babette Pepaj was joined by PR/Social Media Consultant Jeremy Pepper for a dynamic conversation on PR and personal branding. What emerged was a rich discussion … Continue reading

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Week 5: A Conversation with Guest Speakers Babette Pepaj & Jeremy Pepper

By UCLA X425 Student Elisabetta Antonacci Having Babette Pepaj (@BakeSpace) and Jeremy Pepper (@jspepper) as guest speakers in our social media class was like being in a talk show! Erik introduced them in a very funny way as “the Beauty … Continue reading

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Week 5: A Conversation with Guest Speakers Babette Pepaj & Jeremy Pepper

By UCLA X425 Student Sara Ergen Babette Pepaj (@BakeSpace) – BakeSpace.com On December 2, BakeSpace.com founder and KitchenParty Live co-host Babette Pepaj joined our class to lend her expertise. This former TV producer/director has turned into an online food tech … Continue reading

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Week 4: A Conversation with Guest Speaker Serena Ehrlich

By UCLA X425 Student Anna Schniepp On November 25th, Serena Ehrlich (@Serena) came to speak to our class to provide a crash course on content creation and distribution in the world of social media. Serena had several useful tips on … Continue reading

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Week 4: A Conversation with Guest Speaker Serena Ehrlich

By UCLA X425 Student Saori Shibata Serena Ehrlich, director of social at Business Wire, focused her discussion on how to create and manage content, develop an editorial calendar, and publish material that engages with target audiences. Her presentation was practical … Continue reading

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Week 4: A Conversation with Guest Speaker Serena Ehrlich

By UCLA X425 Student Ermias Alemayehu Serena Ehrlich - director of social at Business Wire – was a terrific presenter. Her discussion with our class focused on several topics, including whether or not social media should supersede traditional websites, the need … Continue reading

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Week 4: A Conversation with Guest Speaker Serena Ehrlich

By UCLA X425 Student Roxy McKnight On November 25th we heard from guest speaker Serena Ehrlich, Director of Social at Business Wire. Not only is she a social media guru, but she is also what I call a “mega-factor,” in … Continue reading

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Week 3: A Conversation with Guest Speaker Tony Adam

By UCLA X425 Student Nicole Street Tony Adam, President & CEO of online marketing consulting firm Visible Factors, was the guest speaker for UCLA X425 on the topic of Search Engine Optimization (SEO) for the PR Pro.

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Week 3: A Conversation with Guest Speaker Tony Adam

By UCLA X425 Student Sasha Cotterell On November 18th, Visible Factors Founder & CEO (and aspiring polymath), Tony Adam joined our class to share his expertise. He is an expert in search engine optimization (SEO) and online marketing. He founded … Continue reading

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Week 3: A Conversation with Guest Speaker Tony Adam

By UCLA X425 Student Josue (“Josh”) Carpio On November 18th we had an opportunity to hear from Tony Adam (@tonyadam) – an entrepreneur and internet marketing adviser to many companies. In the past, he had worked with companies such as … Continue reading

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Week 2: A Conversation with Guest Speaker Dan Portnoy

By UCLA X425 Student Laura Gratta Dan Portnoy (@DanPortnoy) is a content creator. He is also the guy to call in a crisis situation! He has been in the game for 10-plus years and considers himself a ‘fixer.’ Somehow he … Continue reading

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Week 2: A Conversation with Guest Speaker Dan Portnoy

By UCLA X425 Student Jennifer Alderete Using Storytelling to Connect and Encourage Engagement During our evening  with Dan Portnoy, Head Honcho of Portnoy Media Group, we had an insightful discussion. I don’t work in the PR industry, so I listened … Continue reading

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Week 2: A Conversation with Guest Speaker Dan Portnoy

By UCLA X425 Student Marisela Cervantes Our guest speaker for week two of UCLA X425 was Dan Portnoy.  He had a very interesting perspective as a PR “fixer,” with a specialty in creating video content.

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Week 1: A Conversation With Guest Speaker Clint Schaff

By UCLA X425 Student Lucy Harel  The lowdown on making social media work: reflections from a discussion with Clint Schaff From growing up on a farm in North Dakota to working with some of the biggest global brands, Clint Schaff … Continue reading

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Week 1: A Conversation With Guest Speaker Clint Schaff

By UCLA X425 Student Jennifer van der Borgt If you are having issues convincing clients or people you work with to use social media, there are several steps you can take to get them on board, according to digital and … Continue reading

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Welcome to UCLA X425!

Today is a profoundly exciting time to work in the communications field. Technology is empowering anyone with Internet access to connect and be heard. It’s a brave new world filled with opportunity, as well as peril. This course is designed … Continue reading

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