Category Archives: Student Posts – Fall ’13

Week 5: A Conversation with Guest Speakers Jessica Gottlieb and Jeremy Pepper

By UCLA X425 Student Rachel Park Mommy blogger Jessica Gottlieb and public relations/social media consultant Jeremy Pepper stopped by for a frank discussion on blogging and personal brand development best practices on Tuesday, November 5th.

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Week 5: A Conversation with Guest Speakers Jessica Gottlieb and Jeremy Pepper

By UCLA X425 Student Mario Gonzalez “Fuck you, pay me” – a quote from the movie Goodfellas – is what captured my attention when Jeremy Pepper (@jpepper) spoke in class. Jeremy is a social media strategist and blogger who has … Continue reading

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Week 5: A Conversation with Guest Speakers Jessica Gottlieb and Jeremy Pepper

By UCLA X425 Student David Nicholson  The Power of A Guest Speaker I was very fortunate to hear Jessica Gottlieb speak last week in my UCLA Best Practices in Social Media for the Communications Professional class. Jessica Gottlieb, an LA- based … Continue reading

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Week 5: A Conversation with Guest Speakers Jessica Gottlieb and Jeremy Pepper

By UCLA X425 Student Meri Elbakyan For Jessica Gottlieb, mommy blogging is a daytime job. Having one of the highest Klout scores around, Gottlieb is a successful and influential online writer. She writes about pretty much anything — style, life, … Continue reading

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Week 4: A Conversation with Guest Speaker Tony Adam

By UCLA X425 Student Ran Aubrey Frazier EventUp.com Founder and CEO Tony Adam offered some sage advice on improving a company’s digital visibility. First and foremost, Adam suggested that a company learn to truly know its audience and think as … Continue reading

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Week 4: A Conversation with Guest Speaker Tony Adam

By UCLA X425 Student Serena Zebrowski  This week, Eventup.com Founder and CEO Tony Adam (@TonyAdam) discussed Search Engine Optimization (SEO) and simplified tactics and core concepts to help streamline the process. Having developed his own online company and its digital marketing … Continue reading

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Week 4: A Conversation with Guest Speaker Tony Adam

By UCLA X425 Student Luke Collins Tony Adam’s presentation focused on several topics involving search engine optimization. Although he discussed broad themes such as relevance of the webpage to search terms, authority of webpage and inbound links, and putting a … Continue reading

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Week 3: A Conversation with Guest Speakers Dan Portnoy and Matt Meeks

By UCLA X425 Student Ami Magal In his book, “The Non-Profit Narrative,” Dan Portnoy writes on page 12: “We find the best story when we connect the facts. Why? Because we want to understand the humanity. It’s a basic desire … Continue reading

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Week 2: A Conversation with Guest Speaker Corianda Dimes

Corianda Dimes, new media strategist at Bullfrog & Baum) provided our class with a great overview on how she masters social media in the day-to-day reality of her work representing food and hospitality clients. Continue reading

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Week 2: A Conversation with Guest Speaker Corianda Dimes

As a New Media Strategist at Bullfrog & Baum, Corianda Dimes (@Corianda) manages social media platforms for restaurant and hospitality clients, as well as big name chefs including Wolfgang Puck. When approaching a social media campaign, she first defines the brand and identity of the client to determine the objectives. She asks the following questions to make these judgments: What are the offline goals? What will success look like? Continue reading

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Week 2: A Conversation with Guest Speaker Corianda Dimes

Corianda Dimes (@Corianda), new media strategist from Bullfrog & Baum, spoke to the UCLA Extension class “Best Practices in Social Media for the Communications Professional” on Tuesday, Oct. 15th. She brought her passion for social media with a high energy presentation that left her audience with a full tool bag of new knowledge. Continue reading

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Week 1: A Conversation with Guest Speaker Clint Schaff

By UCLA X425 Student Andy Schwab This week’s speaker was Clint Schaff (@clintschaff), someone who’s clearly an expert at using social media to build higher market presence for his clients. Although I am rather green in social media public relations (and … Continue reading

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Week 1: A Conversation with Guest Speaker Clint Schaff

By UCLA X425 Student Tanya M. Diggs I must admit I found Clint (@clintschaff) fascinating as he spoke about social media and its multitude of uses. Who owns social media is a perplexing question. One adage is that if there is … Continue reading

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