Category Archives: Student Posts – Spring ’12

Week 5 Guest Speaker Roundup by Anne Pierce

Babette Pepaj (@bakespace) and Beth Mansfield (@bethmansfield) joined our Week 5 session of #UCLAx425 to share their experience and expertise in the social media sphere. Continue reading

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Week 4 Guest Speaker Roundup by Shiara Dávila-Morales

AudioMicro CEO Ryan Born has Google working for him.

The search engine optimization (SEO) whiz has – through years of trial and error – devised a legitimate way to secure top page rank organically on the world’s most-used search engine. Continue reading

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Week 4 Guest Speaker Roundup by Pamela Dean

Ryan Born enlightened the UCLAx425 class on the mysteries and complexities of Search Engine Optimization, or SEO. Just how do you use SEO to drive traffic to your website? Born told the class there are three primary ways to get your website to appear at or near the top of the list in a Google search. Continue reading

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Week 3 Guest Speaker Roundup by Ashley Wolf

Public Relations expert and educator Erik Deutsch has been organizing some pretty ‘knock ‘em dead’ guest speakers for the class ‘Best Practices in Social Media for the Communications Professional.’ Last Tuesday, I was fortunate enough to be assigned to cover guest speakers Matt Meeks (@mattmeeks), VP of Prophesee at Initiative, and Dan Portnoy (@danportnoy) of Portnoy Media Group. Before these gentleman arrived, we discussed the importance of all sorts of written and multimedia content for a successful social media campaign. Continue reading

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Week 3 Guest Speaker Roundup by Kate Clarkson

On the evening April 17th we were lucky enough to have two amazing, energetic and diverse guest speakers in UCLA x425. Each spoke about clients ranging from global phenomenon Cristiano Ronoldo to local community resource United Way Los Angeles. Continue reading

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Week 2 Guest Speaker Roundup by Anjula Ram

One week in at #uclax425 and we were truly blessed to welcome guest speaker Serena Ehrlich (@Serena), Director of Marketing at Mogreet. Class Instructor Erik Deutsch (@ErikDeutsch) mentioned her tremendous energy and knowledge beforehand, but to experience her in person was to really understand. Continue reading

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Week 2 Guest Speaker Roundup by Yewande Noah

It’s hard to condense an hour and a half guest speaker discussion with Mogreet Marketing Director Serena Ehrlich, but I’m not one to shy away from a challenge… so let’s get down to the nitty gritty. Continue reading

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Week 1 Guest Speaker Roundup by Kimberly Alves

A Conversation with Melissa Robinson, Senior VP of Consumer Marketing & Digital Communications at Weber Shandwick and Chris Lam, Social Media Marketing Manager for Green Dot Corporation

By UCLA X425 Student Kimberly Alves

Our instructor, @ErikDeutsch, kicked off the first #UCLAx425 class with two social media mavens: Melissa Robinson (@herword), Senior VP of Consumer Marketing and Digital Communications at Weber Shandwick, and Chris Lam (@theChrisLam), Social Media Marketing Manager at Green Dot Corporation. Continue reading

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Week 1 Guest Speaker Roundup by Kristen Endow

A Conversation with Melissa Robinson, Senior VP of Consumer Marketing & Digital Communications at Weber Shandwick and Chris Lam, Social Media Marketing Manager for Green Dot Corporation

By UCLA X425 Student Kristen Endow

Our first class meeting featured guest speakers Melissa Robinson (@herword), Senior VP of Consumer Marketing & Digital Communications at Weber Shandwick, and Chris Lam (@theChrisLam), Social Media Marketing Manager for Green Dot Corporation. Both speakers provided insight on how they utilize social media to create user-based content, turn social media into earned PR, and measure return on investment. Continue reading

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