Category Archives: Spring 2011

Week 5 Guest Speaker Roundup – by Andrew Oldershaw

A Conversation with Christina Lam of Blaze PR and Dan Portnoy of Portnoy Media Group By UCLA X425 Student Andrew Oldershaw IF YOU BUILD IT, THEY WILL COME Did you know that slavery still exists? Thanks to the work of … Continue reading

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Week 5 Guest Speaker Roundup – by Nerissa Nadia

A Conversation with Christina Lam of Blaze PR and Dan Portnoy of Portnoy Media Group By UCLA X425 Student Nerissa Nadia “I watched a man overdose. I watched no one care.” On sleeping overnight on skid row for Union Rescue … Continue reading

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Week 4 Guest Speaker Roundup – by Vickie Bates

A Conversation with Melissa Robinson of Weber Shandwick and Tara Settembre of The Walt Disney Company & When Tara Met Blog By UCLA X425 Student Vickie Bates PR and social media pros Melissa Robinson and Tara Settembre enjoy the comfortable … Continue reading

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Week 4 Guest Speaker Roundup – by Amanda Brocato

A Conversation with Melissa Robinson of Weber Shandwick; and Tara Settembre of The Walt Disney Company & When Tara Met Blog By UCLA X425 Student Amanda Brocato Newsflash: Media’s gone “social,” but the old pitching rules still apply. As Melissa … Continue reading

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Week 4 Guest Speaker Roundup – by Cathy Flynn

A Conversation with Melissa Robinson of Weber Shandwick and Tara Settembre of The Walt Disney Company & When Tara Met Blog By UCLA X425 Student Cathy Flynn Tara Settenbre: “Don’t call me Maria.” The best advice Tara Settenbre, “one of … Continue reading

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Week 3 Guest Speaker Roundup – by Tim Blair

A Conversation with Tony Adam, Director of Online Marketing, MySpace.com and Richard Knafelc, VP of Client Solutions, Synaptic Digital By UCLA X425 Student Tim Blair ALL ABOUT SEO WITH TONY ADAM Enlightening? Confounding?  Maddeningly confusing? So maybe understanding “search engine … Continue reading

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Week 2 Guest Speaker Roundup – by Andy Shrader

A Conversation with Serena Ehrlich, Executive Director, Attention By UCLA X425 Student Andy Shrader WHY, WHEN SKYDIVING, IT IS BEST NOT TO OPEN YOUR CHUTE Your instructor, Erik Deutsch, says that hearing Serena Ehrlich speak about social media is “like … Continue reading

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Week 2 Guest Speaker Roundup – by Leah Price

A Conversation with Serena Ehrlich, Executive Director, Attention By UCLA X425 Student Leah Price Social media has become PR’s little black dress. It’s efficient, goes with everything and is a must-have in every PR girl’s arsenal. However, implementing social media … Continue reading

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Week 2 Guest Speaker Roundup – by Kate Klapper

A Conversation with Serena Ehrlich, Executive Director, Attention By UCLA X425 Student Kate Klapper Tuesday night, Serena Ehrlich downloaded what felt like a major part of her brain, but which I expect was just the tip of the iceberg.

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Week 1 Guest Speaker Roundup – by Alexis Wiley

A Conversation with Matt Meeks of Warner Bros. & Independent Consultant Jeremy Pepper By UCLA X425 Student Alexis Wiley “Mommy, who’s your favorite child… public relations or advertising?” The discussion to start all discussions (at least for a class on … Continue reading

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Week 1 Guest Speaker Roundup – by Britney Wilson

A Conversation with Matt Meeks of Warner Bros. & Independent Consultant Jeremy Pepper By UCLA X425 Student Britney Wilson Who owns social media? Evidently, the answer to this question depends on who you ask, as guest speakers Matt Meeks (@MattMeeks) and … Continue reading

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Week 1 Guest Speaker Roundup – by Jackie Feldman

A Conversation with Matt Meeks of Warner Bros. & Independent Consultant Jeremy Pepper By UCLA X425 Student Jackie Feldman It’s clear that understanding how to use and leverage social media is a skill set that all PR practitioners will need … Continue reading

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Week 1 Guest Speaker Roundup – by Alli Waxler

It was enjoyable to have @MattMeeks and @jspepper come and speak to our class. I thought they provided many insightful words.

I can’t lie, there were times when they went over my head (JP especially) with tech-y jargon and I didn’t follow, but the things I did catch got me thinking about social media in a way I hadn’t before. Continue reading

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Free Event for Students – KOS Symposium @ USC Annenberg on Thursday, April 14

Attend the FREE KOS Symposium featuring Steve Rubel (SVP/Global Director of Insights for Digital Edelman) on Thursday, April 14th at USC Annenberg. Continue reading

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