Author Archives: UCLAx425

Week 2: A Conversation with Guest Speakers Corianda Dimes and Andy Sternberg

By UCLA X425 Student Margaret DeSantis Scalamandre Sound Advice and Helpful Sites on Tuesday Night First, a little bit about me. I’ve written, produced and directed many direct response campaigns (otherwise known as infomercials). I’m enrolled in #uclax425 because the … Continue reading

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Week 1: A Conversation with Guest Speaker Clint Schaff

By UCLA X425 Student Gil Feroli It’s not about the tool, but how you use it. Clint Schaff (@clintschaff) is VP and US General Manager of DARE, a creative agency “for the digital world.” As the first in a series … Continue reading

Posted in Student Posts - Spring '14 | 1 Comment

Week 1: A Conversation With Guest Speaker Clint Schaff

By UCLA X425 Student Debra Balamos Last week at UCLA X425 I heard Clint Schaff (@clintschaff), VP and US general manager for digital marketing agency DARE, speak about social media trends and factors to consider when creating high-level strategic marketing … Continue reading

Posted in Student Posts - Spring '14 | 1 Comment

Week 1: A Conversation with Guest Speaker Clint Schaff

By UCLA X425 Student Cecilia Nguyen The first speaker to stop by our Spring #UCLAx425 class was Clint Schaff (@clintschaff). Referred to as the “purveyor of #goodtimes” by instructor Erik Deutsch (@ErikDeutsch), one could infer that this was going to … Continue reading

Posted in Student Posts - Spring '14 | 1 Comment

Week 1: A Conversation with Guest Speaker Clint Schaff

By UCLA X425 Student Martha Amor Perez On Tuesday, April 15th we had the pleasure to listen to digital marketing expert Clint Schaff (@clintschaff). He started the discussion by highlighting how powerful social media is at a time when, for … Continue reading

Posted in Student Posts - Spring '14 | 1 Comment

Week 5: A Conversation with Guest Speakers Jessica Gottlieb and Jeremy Pepper

By UCLA X425 Student Rachel Park Mommy blogger Jessica Gottlieb and public relations/social media consultant Jeremy Pepper stopped by for a frank discussion on blogging and personal brand development best practices on Tuesday, November 5th.

Posted in Student Posts - Fall '13 | Comments Off

Week 5: A Conversation with Guest Speakers Jessica Gottlieb and Jeremy Pepper

By UCLA X425 Student Mario Gonzalez “Fuck you, pay me” – a quote from the movie Goodfellas – is what captured my attention when Jeremy Pepper (@jpepper) spoke in class. Jeremy is a social media strategist and blogger who has … Continue reading

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Week 5: A Conversation with Guest Speakers Jessica Gottlieb and Jeremy Pepper

By UCLA X425 Student David Nicholson  The Power of A Guest Speaker I was very fortunate to hear Jessica Gottlieb speak last week in my UCLA Best Practices in Social Media for the Communications Professional class. Jessica Gottlieb, an LA- based … Continue reading

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Week 5: A Conversation with Guest Speakers Jessica Gottlieb and Jeremy Pepper

By UCLA X425 Student Meri Elbakyan For Jessica Gottlieb, mommy blogging is a daytime job. Having one of the highest Klout scores around, Gottlieb is a successful and influential online writer. She writes about pretty much anything — style, life, … Continue reading

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Week 4: A Conversation with Guest Speaker Tony Adam

By UCLA X425 Student Ran Aubrey Frazier EventUp.com Founder and CEO Tony Adam offered some sage advice on improving a company’s digital visibility. First and foremost, Adam suggested that a company learn to truly know its audience and think as … Continue reading

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Week 4: A Conversation with Guest Speaker Tony Adam

By UCLA X425 Student Serena Zebrowski  This week, Eventup.com Founder and CEO Tony Adam (@TonyAdam) discussed Search Engine Optimization (SEO) and simplified tactics and core concepts to help streamline the process. Having developed his own online company and its digital marketing … Continue reading

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Week 4: A Conversation with Guest Speaker Tony Adam

By UCLA X425 Student Luke Collins Tony Adam’s presentation focused on several topics involving search engine optimization. Although he discussed broad themes such as relevance of the webpage to search terms, authority of webpage and inbound links, and putting a … Continue reading

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Week 3: A Conversation with Guest Speakers Dan Portnoy and Matt Meeks

By UCLA X425 Student Ami Magal In his book, “The Non-Profit Narrative,” Dan Portnoy writes on page 12: “We find the best story when we connect the facts. Why? Because we want to understand the humanity. It’s a basic desire … Continue reading

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Week 2: A Conversation with Guest Speaker Corianda Dimes

Corianda Dimes, new media strategist at Bullfrog & Baum) provided our class with a great overview on how she masters social media in the day-to-day reality of her work representing food and hospitality clients. Continue reading

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Week 2: A Conversation with Guest Speaker Corianda Dimes

As a New Media Strategist at Bullfrog & Baum, Corianda Dimes (@Corianda) manages social media platforms for restaurant and hospitality clients, as well as big name chefs including Wolfgang Puck. When approaching a social media campaign, she first defines the brand and identity of the client to determine the objectives. She asks the following questions to make these judgments: What are the offline goals? What will success look like? Continue reading

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Week 2: A Conversation with Guest Speaker Corianda Dimes

Corianda Dimes (@Corianda), new media strategist from Bullfrog & Baum, spoke to the UCLA Extension class “Best Practices in Social Media for the Communications Professional” on Tuesday, Oct. 15th. She brought her passion for social media with a high energy presentation that left her audience with a full tool bag of new knowledge. Continue reading

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Week 1: A Conversation with Guest Speaker Clint Schaff

By UCLA X425 Student Andy Schwab This week’s speaker was Clint Schaff (@clintschaff), someone who’s clearly an expert at using social media to build higher market presence for his clients. Although I am rather green in social media public relations (and … Continue reading

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