Author Archives: UCLAx425

Welcome to UCLA X425!

Today is a profoundly exciting time to work in the communications field. Technology is empowering anyone with Internet access to connect and be heard. It’s a brave new world filled with opportunity, as well as peril. This course is designed … Continue reading

Posted in Student Posts - Fall '14 | Comments Off

Week 5: A Conversation with Guest Speakers Siobhan O’Neil and Jeremy Pepper

By UCLA X425 Student Amanda Morgan Top 10 Social Media Tips for PR Professionals Siobhan O’Neil, @angelcityblues, and Jeremy Pepper, @jspepper, came to visit our class recently to discuss their professional experiences blogging and working with bloggers. Siobhan began the … Continue reading

Posted in Student Posts - Spring '14 | Comments Off

Week 5: A Conversation with Guest Speakers Siobhan O’Neil and Jeremy Pepper

By UCLA X425 Student Colleen Shields Understanding bloggers and dealing with empowered consumers One mid-May evening during the Los Angeles heat wave, Jeremy Pepper (@jspepper) and Siobhan O’Neill (@angelcityblues) visited our UCLAx425 class to share their blogger knowledge. Jeremy came … Continue reading

Posted in Student Posts - Spring '14 | Comments Off

Week 4: A Conversation with Guest Speaker Tony Adam

By UCLA X425 Student John Cottle Disclaimer: This post is influenced by George R.R. Martin’s fantasy series “Game of Thrones.” If you are not familiar with the books or HBO show, understand that it is an epic drama where vying factions … Continue reading

Posted in Student Posts - Spring '14 | Comments Off

Week 4: A Conversation with Guest Speaker Tony Adam

By UCLA X425 Student Nancy Whelan Before You Can Run, You Have to Crawl: SEO Tips Learned from the SEO Surgeon What would a Social Media Best Practices class be without an ER visit from Tony Adam? Luckily we didn’t have … Continue reading

Posted in Student Posts - Spring '14 | Comments Off

Week 4: A Conversation with Guest Speaker Tony Adam

By UCLA X425 Student Lisandra Maioli Relevant and sharable content is king for SEO “Content is King!” Anyone who works with digital communication has heard this iconic phrase many times. But making the ‘content’ part of your strategy is not a … Continue reading

Posted in Student Posts - Spring '14 | Comments Off

Week 4: A Conversation with Guest Speaker Tony Adam

By UCLA X425 Student Carol Mesquita Magalhaes Tony Adam discussed an amazing topic; Trying to understand a quick overview of Search Engine Optimization can seem quite simple, but exploring SEO deeper to really understand why it’s important and how people have … Continue reading

Posted in Student Posts - Spring '14 | Comments Off

Week 3: A Conversation with Guest Speakers Dan Portnoy and Babette Pepaj

By UCLA X425 Student Ron Del Rio Both Pepaj and Portnoy had diverse backgrounds before getting into social media. Pepaj was a reality TV director and producer, and Portnoy’s first job was “black hat guy” who worked for a company … Continue reading

Posted in Student Posts - Spring '14 | Comments Off

Week 3: A Conversation with Guest Speaker Babette Pepaj

By UCLA X425 Student Fernanda Schmid A conversation with Babette Pepaj, the mind behind Bakespace.com. David Ogilvy, “The Father of Advertising,” once said “It has been found that the less an advertisement looks like an advertisement, and the more it … Continue reading

Posted in Student Posts - Spring '14 | Comments Off

Week 3: A Conversation with Guest Speakers Babette Pepaj and Dan Portnoy

By UCLA X425 Student Gabriela Suzano Last week we had the pleasure of meeting two great professionals, Babette Pepaj (@BakeSpace) and Dan Portnoy (@DanPortnoy). As guest speakers they were charged with helping us understand how to produce useful content that … Continue reading

Posted in Student Posts - Spring '14 | Comments Off

Week 3: A Conversation with Guest Speakers Babette Pepaj and Dan Portnoy

By UCLA X425 Student Alyssa Padron Babette Pepaj (@BakeSpace) and Dan Portnoy (@DanPortnoy) visited UCLAx425 last Tuesday night to give the class tips on how to create successful branded content. Babette is CEO of BakeSpace.com, an online food community where … Continue reading

Posted in Student Posts - Spring '14 | Comments Off

Week 3: A Conversation with Guest Speakers Babette Pepaj and Dan Portnoy

By UCLA X425 Student Tamry L. McCauley If you are a novice like me when it comes to social media, you should run (yes I said run) to sign up for Best Practice’s in Social Media for the Communication Professional … Continue reading

Posted in Student Posts - Spring '14 | Comments Off

Week 3: A Conversation with Guest Speakers Dan Portnoy and Babette Pepaj

By UCLA X425 Student Alex Arciniega Last week we met two speakers who were able to describe the process of achieving their dream of launching their own business. We heard from Babette Pepaj (@BakeSpace) of BakeSpace.com, a social media networking … Continue reading

Posted in Student Posts - Spring '14 | Comments Off

Week 2: A Conversation with Guest Speakers Corianda Dimes and Andy Sternberg

By UCLA X425 Student Hannah Berryman We had the privilege of hosting Corianda Dimes (@corianda), newly minted Digital Manager at Golin Harris, and Andy Sternberg (@andysternberg), Social Media/Interactive Content Producer, as guest speakers on April 22. The topic of conversation … Continue reading

Posted in Student Posts - Spring '14 | Comments Off

Week 2: A Conversation with Guest Speakers Corianda Dimes and Andy Sternberg

By UCLA X425 Student Alnas Zia If you want a fast-paced, to-the-point, and sometimes over-your-head kind of conversation about social media, talk to Corianda Dimes and Andy Sternberg.

Posted in Student Posts - Spring '14 | Comments Off

Week 2: A Conversation with Guest Speaker Corianda Dimes

By UCLA X425 Student Claudia Ciuffo “Snapchat has a strong potential. I love it and have been using it for my clients lately.” That was how Corianda Dimes (@corianda), one of our guest speakers on April 22nd, started her lecture. … Continue reading

Posted in Student Posts - Spring '14 | Comments Off

Week 2: A Conversation with Guest Speakers Corianda Dimes and Andy Sternberg

By UCLA X425 Student Doan Nguyen Tips, Tricks and Tools of the Trade This week’s awesome guest speakers were Corianda Dimes (@corianda), Digital Manager at Golin Harris, and Andy Sternberg (@andysternberg), a digital media strategist and content specialist. Corianda and … Continue reading

Posted in Student Posts - Spring '14 | Comments Off