Assignments & Grading


Attendance/Participation — 10 %

  • Attend class
  • Pay attention and refrain from playing games on your smartphone
  • Ask questions and participate during in-class discussions


Homework — 40 %

  • Create (if necessary) personal accounts on Twitter and LinkedIn (instructor presumes you already have a Facebook profile); post at least one update each week on Twitter regarding a topic discussed in class (or anything else relevant to social media PR). You must include hashtag “#UCLAx425″ on your course-related tweets in order for your work to be tracked by instructor.
  • Post at least one comment each week on a PR industry blog listed on the course blogroll (you must e-mail the instructor a link to your comment in order to get credit)
  • Contribute one post (minimum 250 words) to the crowdsourced course blog at Posts should focus on what you learned during your assigned week’s in-class guest speaker discussion.  During the first course session on October 9th, the instructor will assign each student a specific guest discussion to cover. Don’t worry – this may sound complicated, but it’s not.


Final Project — 50%

  • Create a basic social media plan outline for your client or company/organization. If you are currently unemployed, you may create a plan for any company/organization you choose, so long as you can (with some intelligence) address its PR objectives, resources, etc. The goal is to encourage you to think about how specific social media strategies and tactics can be used to achieve PR objectives.

All written assignments will be graded based on relevance, timeliness and inclusion of information discussed in class. Writing proficiency (format/grammar, clarity, etc.) will also be taken into account.

Deadlines: Late work will be penalized by one full letter grade for every day beyond the stated due date.

Overall course grades will be based on a 100 point scale.

Letter Grade Equivalent:

A 90-100 points
B 80-89 points
C 70-79 points
D 60-69 points
F <59 points

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