Best Practices in Social Media for the Communications Professional
While many PR professionals present themselves as social media “experts,” those who can demonstrate true expertise are rare and much sought after. This course narrows the focus from the broad field of social media marketing to give practitioners the tools and best practices needed to conquer PR 2.0 and beyond. Students participate in a series of interactive discussions with experts to learn techniques that mesh traditional PR competency with the brave new world of social media. Discussion topics include applying core PR principles to social media engagement, content creation and syndication, working with bloggers and empowered consumers, search engine optimization, and PR’s role in developing a social media strategy. Guest speakers include agency and in-house PR executives, content creators and publishers, online community managers and independent PR consultants.