Week 5: A Conversation with Guest Speakers Siobhan O’Neil and Jeremy Pepper

Amanda Morgan

Amanda Morgan

By UCLA X425 Student Amanda Morgan

Top 10 Social Media Tips for PR Professionals

Siobhan O’Neil, @angelcityblues, and Jeremy Pepper, @jspepper, came to visit our class recently to discuss their professional experiences blogging and working with bloggers.

Siobhan O’Neil

Siobhan O’Neil

Siobhan began the conversation by taking a class “roomie” and introducing herself. She specializes in working with digital and food-related clients at Edelman, bridging the gap between traditional and digital PR. Jeremy uses his 17 years of PR experience to consult with social and traditional media companies. Continue reading

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Week 5: A Conversation with Guest Speakers Siobhan O’Neil and Jeremy Pepper

Colleen Shields

Colleen Shields

By UCLA X425 Student Colleen Shields

Understanding bloggers and dealing with empowered consumers

Jeremy Pepper

Jeremy Pepper

One mid-May evening during the Los Angeles heat wave, Jeremy Pepper (@jspepper) and Siobhan O’Neill (@angelcityblues) visited our UCLAx425 class to share their blogger knowledge. Jeremy came armed with 17 years of experience and consults with companies focused on social and consumer technologies. Siobhan is the VP of Digital at Edelman, the largest privately held PR firm.

Mr. Pepper enlightened the room throughout the evening with his colorful language, and quoted a Time article which claims swearing is good for your health. Siobhan later responded: “I can’t bleep him fast enough.” Continue reading

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Week 4: A Conversation with Guest Speaker Tony Adam

John Cottle

John Cottle

By UCLA X425 Student John Cottle

Disclaimer: This post is influenced by George R.R. Martin’s fantasy series “Game of Thrones.” If you are not familiar with the books or HBO show, understand that it is an epic drama where vying factions strategize and compete to own the top spot that is the Iron Throne, or in our case, the top Google search result. Continue reading

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Week 4: A Conversation with Guest Speaker Tony Adam

Nancy Whelan

Nancy Whelan

By UCLA X425 Student Nancy Whelan

Before You Can Run, You Have to Crawl: SEO Tips Learned from the SEO Surgeon

Tony Adam

Tony Adam

What would a Social Media Best Practices class be without an ER visit from Tony Adam? Luckily we didn’t have to find out! As our guest speaker for Week #4, the SEO expert brought surgical precision to the house, like only he could. The former founder and CEO of Eventup shared meaningful page insights from his experience running SEO for industry giants like Yahoo, PayPal and MySpace. Even better, he shared some very current lessons learned via working with entertainment industry giants he was not at liberty to name. Social Media Best Practices: UCLAx425 / Lesson #1: Before you can run, you must learn to crawl! Continue reading

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Week 4: A Conversation with Guest Speaker Tony Adam

LisandraMaioli

Lisandra Maioli

By UCLA X425 Student Lisandra Maioli

Relevant and sharable content is king for SEO

“Content is King!” Anyone who works with digital communication has heard this iconic phrase many times. But making the ‘content’ part of your strategy is not a simple task. Numerous and varied techniques are part of the job of creating relevant content to attract an audience and drive traffic to your website. SEO – Search Engine Optimization – is one of those essential techniques to have a killer strategy. Continue reading

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Week 4: A Conversation with Guest Speaker Tony Adam

Carol Mesquita Magalhaes

Carol Mesquita Magalhaes

By UCLA X425 Student Carol Mesquita Magalhaes

Tony Adam discussed an amazing topic; Trying to understand a quick overview of Search Engine Optimization can seem quite simple, but exploring SEO deeper to really understand why it’s important and how people have been misusing was something that I never thought about. Continue reading

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Week 3: A Conversation with Guest Speakers Dan Portnoy and Babette Pepaj

Ron Del Rio

Ron Del Rio

By UCLA X425 Student Ron Del Rio

Both Pepaj and Portnoy had diverse backgrounds before getting into social media. Pepaj was a reality TV director and producer, and Portnoy’s first job was “black hat guy” who worked for a company where he had to lay off employees. Both have worked continually in the media, with Pepaj building an online food community through BakeSpace and Portnoy assisting non-profits in telling their stories through short films and other creative content. Continue reading

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Week 3: A Conversation with Guest Speaker Babette Pepaj

Fernanda Schmid

Fernanda Schmid

By UCLA X425 Student Fernanda Schmid

A conversation with Babette Pepaj, the mind behind Bakespace.com.

David Ogilvy, “The Father of Advertising,” once said “It has been found that the less an advertisement looks like an advertisement, and the more it looks like editorial, the more readers stop, look and read.” Babette Pepaj (@BakeSpace) truly understands that concept. By creating the website BakeSpace.com and its byproduct, the Cookbook Cafe do-it-yourself publishing app, Babette created much more than a recipe website. She created a community. A community of cooking fans; a community of consumers. More than the recipes, the community is her product. That is what she sells to brands. Her website became an advertising medium, but one that consumers don’t skip. Actually, it is just the opposite. Her readers want to engage with her, with the content, and with the brands. As her signature states, they “Come for the food”, but they “stay for the conversation.” Continue reading

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Week 3: A Conversation with Guest Speakers Babette Pepaj and Dan Portnoy

Gabriela Suzano

Gabriela Suzano

By UCLA X425 Student Gabriela Suzano

Last week we had the pleasure of meeting two great professionals, Babette Pepaj (@BakeSpace) and Dan Portnoy (@DanPortnoy). As guest speakers they were charged with helping us understand how to produce useful content that people want to share. Continue reading

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Week 3: A Conversation with Guest Speakers Babette Pepaj and Dan Portnoy

Alyssa Padron

Alyssa Padron

By UCLA X425 Student Alyssa Padron

Babette Pepaj (@BakeSpace) and Dan Portnoy (@DanPortnoy) visited UCLAx425 last Tuesday night to give the class tips on how to create successful branded content. Babette is CEO of BakeSpace.com, an online food community where users can actively swap recipes. Dan is founder of Portnoy Media Group, and has worked with clients such as United Way and Archlight. Continue reading

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Week 3: A Conversation with Guest Speakers Babette Pepaj and Dan Portnoy

Tamry L. McCauley

Tamry L. McCauley

By UCLA X425 Student Tamry L. McCauley

If you are a novice like me when it comes to social media, you should run (yes I said run) to sign up for Best Practice’s in Social Media for the Communication Professional with Erik Deutsch (@ErikDeutsch). This week’s guest speakers were Babette Pepaj (@BakeSpace) and Dan Portnoy (@DanPortnoy). It was a whirlwind of fantastic, freaking amazing and fun all rolled up in a three-hour class. Continue reading

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Week 3: A Conversation with Guest Speakers Dan Portnoy and Babette Pepaj

Alex Arciniega

Alex Arciniega

By UCLA X425 Student Alex Arciniega

Last week we met two speakers who were able to describe the process of achieving their dream of launching their own business.

We heard from Babette Pepaj (@BakeSpace) of BakeSpace.com, a social media networking site for those with culinary inclinations. The concept of using a social media platform to share recipes seems obvious – it’s a place to trade recipes with friends. Her approach to launching her business was very direct and straight forward, wanting to launch a product because she had a creative idea that no one else had realized at the time – she fulfilled a need. Continue reading

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Week 2: A Conversation with Guest Speakers Corianda Dimes and Andy Sternberg

Hannah Berryman

Hannah Berryman

By UCLA X425 Student Hannah Berryman

We had the privilege of hosting Corianda Dimes (@corianda), newly minted Digital Manager at Golin Harris, and Andy Sternberg (@andysternberg), Social Media/Interactive Content Producer, as guest speakers on April 22. The topic of conversation was the social media professional’s toolkit. Of the numerous tools we discussed, I’m going to spotlight a few of my favorite: Continue reading

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Week 2: A Conversation with Guest Speakers Corianda Dimes and Andy Sternberg

Alnas Zia

Alnas Zia

By UCLA X425 Student Alnas Zia

If you want a fast-paced, to-the-point, and sometimes over-your-head kind of conversation about social media, talk to Corianda Dimes and Andy Sternberg. Continue reading

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Week 2: A Conversation with Guest Speaker Corianda Dimes

Claudia Ciuffo

Claudia Ciuffo

By UCLA X425 Student Claudia Ciuffo

“Snapchat has a strong potential. I love it and have been using it for my clients lately.” That was how Corianda Dimes (@corianda), one of our guest speakers on April 22nd, started her lecture. I couldn’t agree more with her. Working with teenagers and young adults has helped me understand that Snapchat can be a strong tool for marketing. Continue reading

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Week 2: A Conversation with Guest Speakers Corianda Dimes and Andy Sternberg

Doan Nguyen

Doan Nguyen

By UCLA X425 Student Doan Nguyen

Tips, Tricks and Tools of the Trade

This week’s awesome guest speakers were Corianda Dimes (@corianda), Digital Manager at Golin Harris, and Andy Sternberg (@andysternberg), a digital media strategist and content specialist. Corianda and Andy shared with us their tips, tricks, and favorite tools of the trade. Continue reading

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Week 2: A Conversation with Guest Speakers Corianda Dimes and Andy Sternberg

Margaret DeSantis Scalamandre

Margaret DeSantis Scalamandre

By UCLA X425 Student Margaret DeSantis Scalamandre

Sound Advice and Helpful Sites on Tuesday Night

First, a little bit about me. I’ve written, produced and directed many direct response campaigns (otherwise known as infomercials). I’m enrolled in #uclax425 because the direct response business is originating sales exponentially through social media. To stay relevant I need to fully understand and implement a social media campaign. I’ve also created two products that I intend to launch through social media before the end of summer. Continue reading

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Week 1: A Conversation with Guest Speaker Clint Schaff

Gil Feroli

Gil Feroli

By UCLA X425 Student Gil Feroli

It’s not about the tool, but how you use it.

Clint Schaff (@clintschaff) is VP and US General Manager of DARE, a creative agency “for the digital world.” As the first in a series of UCLAx425 guest speakers he provided an insightful and prophetic look at brand marketing strategy and social media platforms. Continue reading

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Week 1: A Conversation With Guest Speaker Clint Schaff

Debra Balamos

Debra Balamos

By UCLA X425 Student Debra Balamos

Last week at UCLA X425 I heard Clint Schaff (@clintschaff), VP and US general manager for digital marketing agency DARE, speak about social media trends and factors to consider when creating high-level strategic marketing campaigns.

Among the topics he discussed was what happens behind the scenes during “news-jacking” (or real-time marketing), which is not for the faint of heart or small budget. However, intriguing if you can seize the moment and engage a well-prepped team of onsite PR/marketing/social media /legal specialists to fire-out your real time, spontaneous messages. As it happens. Unplanned. Sort of. Continue reading

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Week 1: A Conversation with Guest Speaker Clint Schaff

Cecilia Nguyen

Cecilia Nguyen

By UCLA X425 Student Cecilia Nguyen

The first speaker to stop by our Spring #UCLAx425 class was Clint Schaff (@clintschaff). Referred to as the “purveyor of #goodtimes” by instructor Erik Deutsch (@ErikDeutsch), one could infer that this was going to be a lively conversation. Continue reading

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