Week 5 Guest Speakers Beth Mansfield of Carl’s Jr./CKE Restaurants and Babette Pepaj of BakeSpace.com and the TECHmunch Food Blogger Conference discuss social media contests and blogger relations.
By UCLA X425 Student Anne Pierce
Babette Pepaj (@bakespace) and Beth Mansfield (@bethmansfield) joined our Week 5 session of #UCLAx425 to share their experience and expertise in the social media sphere. Continue reading
Week 4 Guest Speaker Ryan Born of stock music library AudioMicro discusses how to protect your online reputation and rank highly on search engines.
By UCLA X425 Student Shiara Dávila-Morales
AudioMicro CEO Ryan Born has Google working for him.
The search engine optimization (SEO) whiz has – through years of trial and error – devised a legitimate way to secure top page rank organically on the world’s most-used search engine. Continue reading
By UCLA X425 Student Pamela Dean
Ryan Born enlightened the UCLAx425 class on the mysteries and complexities of Search Engine Optimization, or SEO. Just how do you use SEO to drive traffic to your website? Born told the class there are three primary ways to get your website to appear at or near the top of the list in a Google search. Continue reading
Week 3 Guest Speakers Dan Portnoy of Portnoy Media Group and Matt Meeks of Initiative discuss who “owns” social media.
By UCLA X425 Student Ashley Wolf
Public Relations expert and educator Erik Deutsch has been organizing some pretty ‘knock ‘em dead’ guest speakers for the class ‘Best Practices in Social Media for the Communications Professional.’ Last Tuesday, I was fortunate enough to be assigned to cover guest speakers Matt Meeks (@mattmeeks), VP of Prophesee at Initiative, and Dan Portnoy (@danportnoy) of Portnoy Media Group. Before these gentleman arrived, we discussed the importance of all sorts of written and multimedia content for a successful social media campaign. Continue reading
By UCLA X425 Student Kate Clarkson
On the evening April 17th we were lucky enough to have two amazing, energetic and diverse guest speakers in UCLA x425. Each spoke about clients ranging from global phenomenon Cristiano Ronoldo to local community resource United Way Los Angeles. Continue reading
Serena Ehrlich, Director of Marketing at Mogreet
By UCLA X425 Student Anjula Ram
One week in at #uclax425 and we were truly blessed to welcome guest speaker Serena Ehrlich (@Serena), Director of Marketing at Mogreet. Class Instructor Erik Deutsch (@ErikDeutsch) mentioned her tremendous energy and knowledge beforehand, but to experience her in person was to really understand. Continue reading
By UCLA X425 Student Yewande Noah
It’s hard to condense an hour and a half guest speaker discussion with Mogreet Marketing Director Serena Ehrlich, but I’m not one to shy away from a challenge… so let’s get down to the nitty gritty. Continue reading
Melissa Robinson (left), Senior VP of Consumer Marketing & Digital Communications at Weber Shandwick, and Chris Lam, Social Media Marketing Manager at Green Dot Corporation.
By UCLA X425 Student Kimberly Alves
Our instructor, @ErikDeutsch, kicked off the first #UCLAx425 class with two social media mavens: Melissa Robinson (@herword), Senior VP of Consumer Marketing and Digital Communications at Weber Shandwick, and Chris Lam (@theChrisLam), Social Media Marketing Manager at Green Dot Corporation. Continue reading
Erik Deutsch
@erikdeutsch
e: uclax425@gmail.com
w: www.excelpr.com
t: (213) 537-3820
Office Hrs: Available by phone, online and appointment
