Week 5: A Conversation with Guest Speakers Babette Pepaj & Jeremy Pepper

Alessandra Simas

Alessandra Simas

By UCLA X425 Student Alessandra Simas

On December 2nd, BakeSpace.com Founder and KitchenParty Live Co-Host Babette Pepaj was joined by PR/Social Media Consultant Jeremy Pepper for a dynamic conversation on PR and personal branding. What emerged was a rich discussion on brand terrorism, bloggers and the current state of communications as a whole. Continue reading

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Week 5: A Conversation with Guest Speakers Babette Pepaj & Jeremy Pepper

Elisabetta Antonacci

Elisabetta Antonacci

By UCLA X425 Student Elisabetta Antonacci

Having Babette Pepaj (@BakeSpace) and Jeremy Pepper (@jspepper) as guest speakers in our social media class was like being in a talk show!

Erik introduced them in a very funny way as “the Beauty and the Beast,” but they are more than Babette’s beautiful smile and Jeremy’s goofy look. Continue reading

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Week 5: A Conversation with Guest Speakers Babette Pepaj & Jeremy Pepper

Sara Ergen

Sara Ergen

By UCLA X425 Student Sara Ergen

Babette Pepaj (@BakeSpace) – BakeSpace.com

On December 2, BakeSpace.com founder and KitchenParty Live co-host Babette Pepaj joined our class to lend her expertise. This former TV producer/director has turned into an online food tech founder and publisher who has built solid relationships with both bloggers and brands. She produces the traveling TECHmunch Food Blogger Conference, and has conducted major campaigns with brands such as KitchenAid, Disney, and Desperate Housewives, to name just a few. During our class discussion, Babette touched on a multitude of topics ranging from customer service, earned media, making a website and brand unique, and so much more. Continue reading

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Week 4: A Conversation with Guest Speaker Serena Ehrlich

Anna Schniepp

Anna Schniepp

By UCLA X425 Student Anna Schniepp

On November 25th, Serena Ehrlich (@Serena) came to speak to our class to provide a crash course on content creation and distribution in the world of social media. Serena had several useful tips on everything from creating great content to selecting the best tools for tracking and distribution. Continue reading

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Week 4: A Conversation with Guest Speaker Serena Ehrlich

Saori Shibata

Saori Shibata

By UCLA X425 Student Saori Shibata

Serena Ehrlich, director of social at Business Wire, focused her discussion on how to create and manage content, develop an editorial calendar, and publish material that engages with target audiences. Her presentation was practical and very useful because she explained each tip and method step-by-step. Continue reading

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Week 4: A Conversation with Guest Speaker Serena Ehrlich

Ermias Alemayehu

Ermias Alemayehu

By UCLA X425 Student Ermias Alemayehu

Serena Ehrlich - director of social at Business Wire – was a terrific presenter. Her discussion with our class focused on several topics, including whether or not social media should supersede traditional websites, the need for businesses and organizations to establish a social media policy, and much more. Continue reading

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Week 4: A Conversation with Guest Speaker Serena Ehrlich

Roxie McKnight

Roxie McKnight

By UCLA X425 Student Roxy McKnight

On November 25th we heard from guest speaker Serena Ehrlich, Director of Social at Business Wire. Not only is she a social media guru, but she is also what I call a “mega-factor,” in that she is uniquely knowledgeable when it comes to managing a successful online presence. Continue reading

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Week 3: A Conversation with Guest Speaker Tony Adam

Nicole Street

Nicole Street

By UCLA X425 Student Nicole Street

Tony Adam, President & CEO of online marketing consulting firm Visible Factors, was the guest speaker for UCLA X425 on the topic of Search Engine Optimization (SEO) for the PR Pro. Continue reading

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Week 3: A Conversation with Guest Speaker Tony Adam

Sasha Cotterell

Sasha Cotterell

By UCLA X425 Student Sasha Cotterell

On November 18th, Visible Factors Founder & CEO (and aspiring polymath), Tony Adam joined our class to share his expertise. He is an expert in search engine optimization (SEO) and online marketing. He founded Eventup and has worked at other notable places, such as Yahoo! and MySpace. It was a pleasure to have Tony share his knowledge of SEO and break down the most important factors to optimizing content and driving traffic to your website or page. Continue reading

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Week 3: A Conversation with Guest Speaker Tony Adam

Josue (“Josh”) Carpio

Josue (“Josh”) Carpio

By UCLA X425 Student Josue (“Josh”) Carpio

On November 18th we had an opportunity to hear from Tony Adam (@tonyadam) – an entrepreneur and internet marketing adviser to many companies. In the past, he had worked with companies such as Yahoo!, PayPal and MySpace. Continue reading

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Week 2: A Conversation with Guest Speaker Dan Portnoy

Laura Gratta

Laura Gratta

By UCLA X425 Student Laura Gratta

Dan Portnoy (@DanPortnoy) is a content creator. He is also the guy to call in a crisis situation! He has been in the game for 10-plus years and considers himself a ‘fixer.’ Somehow he gets calmer as stress levels rise. In 2006 he started his own company, Portnoy Media Group, and in 2012 he published his book “The Nonprofit Narrative: How Stories Can Save the World.” Continue reading

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Week 2: A Conversation with Guest Speaker Dan Portnoy

By UCLA X425 Student Jennifer Alderete

Using Storytelling to Connect and Encourage Engagement

During our evening  with Dan Portnoy, Head Honcho of Portnoy Media Group, we had an insightful discussion. I don’t work in the PR industry, so I listened in awe to Dan as an inexperienced “newbie.” Experienced or not, it’s hard to not be affected by Dan’s enthusiasm and energy when he talks about his work. Working in crisis PR, he characterizes himself as a “fixer” who is frequently called upon to put out fires in the non-profit sector. Calm in stressful situations, Dan uses this characteristic to his advantage. Continue reading

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Week 2: A Conversation with Guest Speaker Dan Portnoy

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Marisela Cervantes

By UCLA X425 Student Marisela Cervantes

Our guest speaker for week two of UCLA X425 was Dan Portnoy.  He had a very interesting perspective as a PR “fixer,” with a specialty in creating video content.

Continue reading

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Week 1: A Conversation With Guest Speaker Clint Schaff

By UCLA X425 Student Lucy Harel 

Clint Schaff

Clint Schaff

The lowdown on making social media work: reflections from a discussion with Clint Schaff

From growing up on a farm in North Dakota to working with some of the biggest global brands, Clint Schaff (@clintschaff) has his finger on the pulse of social media. His no-nonsense, practical advice for developing a social media plan – or not – is shared ahead. Continue reading

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Week 1: A Conversation With Guest Speaker Clint Schaff

Dal Lee

Dal Lee

By UCLA X425 Student Dal Lee

Clint Schaff

Clint Schaff

On Oct 28th, we met a great guy named Clint Schaff @clintschaff).
It was exciting to hear about his experience and know-how when it comes to PR and social media.

His cleverness and creative thinking amazed me. What he mentioned in class wasn’t something that only smart people would know; it was thinking outside-the-box and looking at issues from a different angle. Continue reading

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Week 1: A Conversation With Guest Speaker Clint Schaff

Jennifer Van Der Borgt

Jennifer Van Der Borgt

By UCLA X425 Student Jennifer van der Borgt

If you are having issues convincing clients or people you work with to use social media, there are several steps you can take to get them on board, according to digital and social media marketing guru Clint Schaff (@clintschaff). Clint recently spoke at our UCLA Extension ‘Best Practices in Social Media’ class where he stressed the importance of POST — an acronym to describe the order in which you should approach a social media campaign. Continue reading

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Welcome to UCLA X425!

Today is a profoundly exciting time to work in the communications field. Technology is empowering anyone with Internet access to connect and be heard. It’s a brave new world filled with opportunity, as well as peril.

This course is designed to bring experienced and aspiring communications professionals up-to-speed on the latest strategies, tools and tactics for social media success. While social media involves many disciplines and business functions (from IT and marketing to customer service), we will focus exclusively on what it means for people working in PR and related fields.

We have some amazing guest speakers planned. Each is a respected authority in his or her area of expertise… so be prepared to ask lots of questions.

I look forward to seeing you each Tuesday evening this Fall (October 28 – December 9 == no class November 11 due to the Veterans Day holiday), and of course more frequently online!

Erik Deutsch
@ErikDeutsch

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