Welcome to UCLA X425!

Today is a profoundly exciting time to work in the communications field. Technology is empowering anyone with Internet access to connect and be heard. It’s a brave new world filled with opportunity, as well as peril.

This course is designed to bring experienced and aspiring communications professionals up-to-speed on the latest strategies, tools and tactics for social media success. While social media involves many disciplines and business functions (from IT and marketing to customer service), we will focus exclusively on what it means for people working in PR and related fields.

We have some amazing guest speakers planned. Each is a respected authority in his or her area of expertise… so be prepared to ask lots of questions.

I look forward to seeing you each Tuesday evening this Fall (October 28 – December 9 == no class November 11 due to the Veterans Day holiday), and of course more frequently online!

Erik Deutsch

Posted in Student Posts - Fall '14 | Leave a comment