Rachel S. Park
By UCLA X425 Student Rachel Park
Mommy blogger Jessica Gottlieb and public relations/social media consultant Jeremy Pepper stopped by for a frank discussion on blogging and personal brand development best practices on Tuesday, November 5th. Continue reading
By UCLA X425 Student Mario Gonzalez
“Fuck you, pay me” – a quote from the movie Goodfellas – is what captured my attention when Jeremy Pepper (@jpepper) spoke in class. Jeremy is a social media strategist and blogger who has worked with Fortune 500 corporations such as Kodak, Clorox, Cisco and Verizon Wireless, to name a few. Jeremy began his blog about 10 years ago and continues to be an early adopter of social media intent on understanding how it works in the real world. Another term that caught my attention during his discussion was “TraDigital.” After Googling to find more information related to “TraDigital,” I found that it’s a new buzzword in public relations that defines the blending of traditional and digital public relations. The idea is not new, but it has now been coined with a new term. Continue reading
By UCLA X425 Student David Nicholson
The Power of A Guest Speaker
I was very fortunate to hear Jessica Gottlieb speak last week in my UCLA Best Practices in Social Media for the Communications Professional class. Jessica Gottlieb, an LA- based mommy blogger, introduced our class to the power of both writing a personal blog as well as working with bloggers. Continue reading
By UCLA X425 Student Meri Elbakyan
For Jessica Gottlieb, mommy blogging is a daytime job. Having one of the highest Klout scores around, Gottlieb is a successful and influential online writer. She writes about pretty much anything — style, life, cars, travel, you name it. She is honest and straightforward in her posts. Interestingly, 30 to 40 percent of her readers are men who want to know what women want. Continue reading
Ran Aubrey Frazier
By UCLA X425 Student Ran Aubrey Frazier
EventUp.com Founder and CEO Tony Adam offered some sage advice on improving a company’s digital visibility.
First and foremost, Adam suggested that a company learn to truly know its audience and think as they think. For example, people do not search for “automobiles” — they search for “cars.” Using inappropriate keywords undercuts your searchability. Google’s Keyword Planner is a current tool that Adam recommended. Continue reading
By UCLA X425 Student Serena Zebrowski
This week, Eventup.com Founder and CEO Tony Adam (@TonyAdam) discussed Search Engine Optimization (SEO) and simplified tactics and core concepts to help streamline the process. Having developed his own online company and its digital marketing strategy, Adam was able to show our class how his event-planning site leverages SEO techniques for video and text content. Continue reading
By UCLA X425 Student Luke Collins
Tony Adam’s presentation focused on several topics involving search engine optimization. Although he discussed broad themes such as relevance of the webpage to search terms, authority of webpage and inbound links, and putting a premium on user experience once consumers visit your webpage, I would like to spotlight a few topics that were slightly less prominent. These include understanding your audience, creating a community, and reputation management. When discussing these areas of search engine optimization, Mr. Adam offered various strategies and tactics. Continue reading
By UCLA X425 Student Ami Magal
In his book, “The Non-Profit Narrative,” Dan Portnoy writes on page 12: “We find the best story when we connect the facts. Why? Because we want to understand the humanity. It’s a basic desire that we want to understand our world.” Continue reading
By UCLA X425 Student Alejandra Mugica
Corianda Dimes (@Corianda), new media strategist at Bullfrog & Baum, provided our class with a great overview on how she masters social media in the day-to-day reality of her work representing food and hospitality clients. Continue reading
By UCLA X425 Student Heidi Simonian
As a New Media Strategist at Bullfrog & Baum, Corianda Dimes (@Corianda) manages social media platforms for restaurant and hospitality clients, as well as big name chefs including Wolfgang Puck. When approaching a social media campaign, she first defines the brand and identity of the client to determine the objectives. She asks the following questions to make these judgments: What are the offline goals? What will success look like? Continue reading
By UCLA X425 Student David Parada
Corianda Dimes (@Corianda), new media strategist at Bullfrog & Baum, spoke to the UCLA Extension class “Best Practices in Social Media for the Communications Professional” on Tuesday, Oct. 15th. Her passion for social media was evident as she delivered a high energy presentation that gave the audience a full tool bag of new knowledge. Continue reading
By UCLA X425 Student Andy Schwab
This week’s speaker was Clint Schaff (@clintschaff), someone who’s clearly an expert at using social media to build higher market presence for his clients. Although I am rather green in social media public relations (and thus impressed with almost anything I learn), Clint shared valuable insights with the class that were presented in easily digestible morsels of information.
By UCLA X425 Student Tanya M. Diggs
I must admit I found Clint (@clintschaff) fascinating as he spoke about social media and its multitude of uses. Who owns social media is a perplexing question. One adage is that if there is no single owner, there is no one to take responsibility. Another perspective is that with everyone owning social media, it can serve many masters and objectives. Continue reading
Today is a profoundly exciting time to work in the communications field. Technology is empowering anyone with Internet access to connect and be heard. It’s a brave new world filled with opportunity, as well as peril.
This course is designed to bring experienced and aspiring communications professionals up-to-speed on the latest strategies, tools and tactics for social media success. While social media involves many disciplines and business functions (from IT and marketing to customer service), we will focus exclusively on what it means for people working in PR and related fields.
We have some amazing guest speakers planned. Each is a respected authority in his or her area of expertise… so be prepared to ask lots of questions.
I look forward to seeing you each Tuesday evening this Fall (October 8th – November 12th), and of course more frequently online!